Why start a blog when there are already seemingly millions of bloggers, influencers, social media gurus etc…?


The answer… is:

Why not?

There are probably a hundred people at your nearest Target right now, but you’re still going to head into the disastrous crowd anyways.


Because why not?

We’ve become a society that thinks we know it all. We think we know what’s best, what’s right, what we should and shouldn’t do… and then try to apply it to EVERY person and thing we come across, as if every human being is a carbon copy of the last.

The Reality

All of those bloggers, gurus, self help professionals… they only go so far, for certain people. Not every method works for everyone, which is why I’ve dedicated this blog to those who think “if everyone’s a guru, if everyone has the fool proof method to healthy living; then why doesn’t reading their self help books and instagram story advice cure my fucked up life?”

Self love books and catchy self help articles only go so far when there’s a complete lack of understanding as to why you are the way you are, why you crave social media interaction as much as the next person.

We are a society that feens for instant gratification; and we as a whole are always desperately searching for validation from anyone who will pay attention.

Why? Why do a vast majority of us feel unfulfilled unless what we’ve done has been recognized and praised or “liked”?

What does a “like” really equate to?

Why can’t we just do things because WE ourselves like them? Why do we hope everyone else will like them too?

Why did I have the urge to post on Snapchat that I got my daily protein shake today? For some reason, we post to social media with the subconscious hope that SOMEone, SOMEwhere; will view our lives as interesting and worthwhile, or even interact with you over a common interest.

We subconsciously post episodes of our lives in hopes that somebody wants to subscribe. Why? Because it fills the void that social media platforms created. We’ve forgotten how to make friends offline… and its not all our fault.

Companies have figured out how to capitalize on the many people who have a severe lust for living any life that isn’t their own, and it fuels our consumption rate.

As some of us are satisfied or mostly content with who or what we have, we have to consider the fact that that is not the reality of everyone. Not everyone has a life filled with love and acceptance; and if we’re being honest, many of us fight with our insecurities that we are not loved or accepted for who we are, even if we are. Nobody is perfect, and mental illness is very real.

This leads to the point that the need to be seen, heard, or even related to; is real, and valid, and every person on this planet is entitled to feeling loved and accepted.

A Breakdown

Pre-social media, bullying and hate were unstoppable. Once people got online in the late 90s, they began to realize there is power in numbers. They found forums full of people to relate to, chat rooms to interact in and made online friends to escape the evils of their everyday peers.

This need to escape became an alternate reality, that capitalism.. well.. capitalized on. We no longer have control over our alternate internet reality, as tech giants race against each other to push out the newest cool gadget.

These companies’ race against each others’ technological advances, creates an impossibility for society to appreciate what’s in front of us… including what we’re entertained by.

Taking the time to invest our love and appreciation into a REAL artist or REAL art that wasn’t created by AI or a computer… is proving to be more and more difficult everyday, when we have giant multimedia capitalist companies shoving manufactured entertainment in our faces.

How can we feel and find an appreciation of artistry if all the people who do what they do for the passion, NOT the validation… are being overstepped by “prop” celebrities that major media companies hire because they have a large social media following, and no real substance?

Society has spent the last 20 years watching reality TV develop celebrities, and “influencers”, and rich people of all kinds and it created a sort of smoke screen. We saw these flashy things on tv as something we must have.. because if these people are rich and appear happy and loved on tv, then that must be the key to having it all.

We decided as a society that showing off what we had online to everyone we could broadcast to, was the easiest way to feel like we were matching our favorite celebrities in luxuries, or one-upping our peers.

The super fast, constant rate of consumption creates a feeling of emptiness, or a “void” within oneself. It makes us feel like everyone else is always doing something cooler, or just living better. The average cycling rate of a meme is about two weeks.. before its played out and the next one is ready to be overused. That means it was only funny for about a day, which leaves us looking for the next thing to satisfy our constant internet hunger.

When does the viscous cycle end?

So long as we are being fed information at the rate of a heartbeat, we will continue to lose our sense of appreciation. We will start to become more complacent, more willing to accept whatever is shoved in front of our faces.

I may be a millennial, but when did it become cool to not be a real artist? To only sing or rap what a label has given to you? When did selling out become cool?

We’ve completely lost our appreciation.

Let’s take a hard look at our American comedic heroes. These comedians spent their entire LIVES building their careers, stand up after stand up, one failure after the next… and suddenly there’s a 15 year old Vine-r who now has the same net worth OVERNIGHT because he managed to film some 10 second content on a shaky iPhone that fits the algorithm of what is consumed the most on social media.

We don’t intentionally make these people stars overnight, we just consume what we’re being fed which is partially our own fault. We as a society need to take a good, hard look at what we truly value. We need to realize we have a serious lack of appreciation for hard work, quality and uniqueness. We need to focus on the work ethic and quality of our REAL lives for the sake of our future, not for personal fame or popularity.

The answer to the big WHY:

Tech giants/western capitalization have evolved an overall societal need for love and acceptance into a race against time, and each other.

We turn to social media when we feel the people in our lives don’t praise or give us the attention or validation we truly want or need. We hope that someone somewhere will see what we’ve posted, and say “hey you’re pretty cool, what you’ve done is awesome!”

When our immediate friends, family and peers don’t share our interests, interests that shape the people we are; we search high and low for something that fills that lonely void. We find it online, when we post that nature selfie after a super long outdoor excursion, or when we realize one of our followers we’ve never met ALSO gets the same double chocolate chip grande frap.. it grounds us in the weirdest of ways. It reminds us, “you’re human, just like this person who can relate to you”.